The Miss USA 2024 pageant crowned Alma Cooper, a 24-year-old active-duty Army officer and Stanford University graduate, marking a significant moment after a tumultuous year for the pageant organization. The contest followed high-profile controversies, including the resignation of former Miss USA Noelia Voigt. Voigt relinquished her crown amid allegations of a toxic culture and accusations of favoritism after a transgender contestant, Bailey Anne Kennedy, competed in the pageant, igniting debate amongst the pageantry community and the general public regarding inclusion and fairness.
During the Miss USA pageant, Cooper emerged as the winner, representing Michigan. Her victory is particularly noteworthy, as she is the first active-duty military officer to obtain the title. Cooper expressed hopes to use her platform for social good and to inspire others, especially within the military and underrepresented communities.
The fallout from the controversies and leadership changes throughout the past year highlighted an ongoing feud among past pageant winners. Many of these former title holders have voiced concerns and dissatisfaction with the current direction of the pageant, coinciding with struggles over the competition’s values and inclusivity. Meanwhile, current tensions continue to unravel as past Miss USA winners express their disappointment and disagreement with the organizational changes.
Amidst the challenges, Cooper's crowning aims to symbolize a new beginning for the Miss USA pageant. Expectations are high regarding her ability to navigate the spotlight and steer the conversation toward unity and improvement within the pageant's future.